Cookie Policy

Last updated: 16 June 2026

What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They help the website recognise your device and remember information about your visit, such as your preferences, login status, and browsing activity.

How MuteThread Uses Cookies

We use cookies to improve your shopping experience, understand how you use our website, and show you relevant products and advertisements. Specifically, we use the following categories of cookies:

1. Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core features such as:

• Adding items to your shopping cart

• Completing the checkout process

• Secure payment processing

• Logging into your account

These cookies cannot be disabled because the website would not work correctly without them.

2. Preference Cookies

These cookies remember your choices and preferences to improve your experience. Examples include:

• Your preferred language or currency

• Items you have viewed recently

• Whether you have seen a cookie consent message

3. Analytics Cookies

We use analytics cookies to collect anonymous information about how visitors interact with our website. This helps us understand which pages are popular, how long visitors stay, and where improvements are needed. We use Google Analytics for this purpose. The data collected is aggregated and does not identify you personally.

4. Marketing & Advertising Cookies

These cookies are used to show you products and advertisements that are relevant to you. They also help us measure the effectiveness of our advertising campaigns. We use:

• Google Ads (for personalised advertising and conversion tracking)

• Facebook Pixel (to measure ad performance and show relevant content on Meta platforms)

These cookies may track your browsing activity across different websites. You can opt out of personalised advertising through your browser settings or via the privacy preferences offered by Google and Facebook.

Third‑Party Cookies

Some cookies are placed by third‑party services that we use to operate our website and run our business. These include:

We do not control how these third parties use cookies. You should review their privacy policies for more information.

How Long Do Cookies Stay on My Device?

• Session cookies are temporary and are deleted when you close your browser. They are used for essential functions like cart and checkout.

• Persistent cookies remain on your device for a set period (from a few days to up to two years) or until you delete them. They are used for preferences, analytics, and marketing.

How to Manage or Disable Cookies

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies – but this may break essential features of our website (e.g., you may not be able to add items to your cart or complete checkout).

• Delete existing cookies – go to your browser history or privacy settings.

• Set your browser to alert you when a cookie is being placed.

Below are links to instructions for common browsers:

• Google Chrome

• Mozilla Firefox

• Apple Safari

• Microsoft Edge

Managing Advertising Cookies

You can opt out of personalised advertising from Google and Facebook by visiting:

• Google Ads Settings

• Your Ad Choices (Facebook)

You can also opt out of many third‑party advertising cookies through the Your Online Choices (UK) or AboutAds (international) opt‑out tools.

Consent

When you first visit our website, we display a cookie banner asking for your consent to place non‑essential cookies (analytics and marketing). By continuing to use the website after that banner, you consent to our use of cookies as described in this policy.

If you disable or reject cookies, some parts of the website may become inaccessible or not function properly.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business operations. Any updates will be posted on this page with a new “Last updated” date.

Contact Us

If you have any questions about our use of cookies, please contact us:

Email: info@mutethread.com
Phone: +44 121 468 0218
Address: 36 The Pavilions, West Bromwich, B70 6BA, United Kingdom